Images of pastoral farm scenes or dancing cows no longer earn the customer’s trust. Customers want authenticity. They want to trust that the products they buy are "the real deal." 

Years ago a handshake sealed the business relationship between farmers and processors, distributors and retailers, and even between retailers and customers. Convenience replaced that relationship through the years. Now, customers realize that convenience and low prices often carry a high cost in terms of sacrificing taste, nutrition and health.

Perhaps we can’t bring back the handshakin’ way of doing business, but we can restore our customers’ faith in the marketplace, and in the products they purchase.

Crystal Springs Consulting, Inc. will help you build connections that really matter by promoting the authenticity of your products. We can assist in organic certification, traceability protocols, and process verification as a first step. We also offer much more than guidance in standards and protocols. We help you reconnect customers with the people who produce and process clean, wholesome food in a manner that sustains our environment.

In the News
and On the Blog

FDA Zeroes in on Antibiotics in Ag
By Dave Carter
--Posted on Natural Foods Merchandiser.com blog 8/5/2010

There’s an interesting shell game taking place in the debate over antibiotics in livestock.

This debate has simmered for decades, after drug companies and large livestock interests convinced the U.S. Food and Drug Administration to allow continuous low-level doses of antibiotics to be added to cattle, hog and poultry feed to accelerate the animals’ growth. read full article>>

New Ag vs. Old Ag
By Dave Carter
-Posted Natural Foods Merchandiser.com blog 6/29/2010

The battle lines between “old ag” and “new ag” are becoming clearer.